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Soft2Bet unveils Romania’s first social media-inspired casino and betting platform

| By iGB content team
Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose and enjoy thousands of titles with a simple swipe.

Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps.

The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics – fast, engaging and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.

With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customise their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behaviour.

Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges and quests that encourage players to stay engaged for longer, increasing screen time and LTV.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” said Yoel Zuckerberg, chief product officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

Swiper introduces several key features to local players:

  • One-handed swipe navigation for rapid game discovery
  • Over 3,000 games, 50 roulette tables, 120 blackjack tables, table games and live casino offerings
  • Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
  • Localised promotions tied directly to Romanian events and holidays

Zuckerberg further commented: “Customer experience is our top priority. We know what today’s players want – they value speed, simplicity and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.