SoftGamings adds Playtech Live to its portfolio

Playtech, a global leader in live casino entertainment, brings a wealth of innovative features and cutting-edge technology that will significantly enhance SoftGamings’ offerings and provide unparalleled experiences to its clients across multiple jurisdictions.

Playtech Live has been growing its network of state-of-the-art studio spaces across continents. In addition to Europe and Latin America, the company has been investing heavily in the USA, opening studios in New Jersey and Pennsylvania.

Playtech Live is also leveraging AI in its technology-first approach, not to promote or advertise but rather to propel safer gambling and detect any unlawful activity while servicing clients’ players. Significant investments in product development and game presenter training ensure a diverse and immersive gaming experience.

Playtech’s portfolio includes a mix of classic casino games with modern twists, bespoke games and unique gameshow-style content. It features major brand tie-ins like Who Wants to Be a Millionaire?, Deal or No Deal, The Money Drop and Jumanji.

“We are excited to integrate Playtech Live’s exceptional range of live casino games into our platform,” said Anna Kiselova, head of partnerships at SoftGamings. “This collaboration underscores our commitment to offering the best in live casino entertainment.

“Playtech’s innovative approach and high-quality content will undoubtedly provide our operators with valuable cross-sell opportunities and enhance player engagement. We are bound to see an increase in engagement with ground-breaking Adventures Beyond Wonderland, an augmented reality game that combines live hosting with animated characters and many other innovative titles from Playtech.”

Playtech launched its live product in over 90 new customer sites launched and integrated in the past year and expanded its bespoke studio space and dedicated table ranges, aligning perfectly with SoftGamings’ growth strategy.