SOFTSWISS cuts CRM overhead with built-in no-code automation
SOFTSWISS has expanded its Casino Platform with Motion, a no-code workflow automation tool that allows operators to launch bonus campaigns, manage segmentation and tag players faster and independently.
Why manual CRM execution slows operators down
Most casino operators face similar operational constraints. Automating scenarios such as bonus issuance, segmentation or player tagging often requires technical involvement, configuration support or manual execution. Teams rely on configuration files, technical account manager support or repetitive back-office actions, which delays campaign launches and increases operational overhead. For CRM and retention teams, this dependency on technical resources means slower execution and less autonomy over day-to-day player engagement.
How Motion works
The Motion feature runs on three elements: a trigger, a condition and an action. Together, they define when a rule fires, who it applies to and what happens next.
Operators create workflows through a visual interface by connecting these three elements. A trigger initiates the process, such as player registration, deposit or a scheduled event. Conditions define which players the rule applies to – for example, based on deposit amount, segment, country or device. The action determines the automated outcome, such as issuing a bonus, assigning a tag, moving a player to a group or sending a notification.
Once activated, these rules run automatically in real time, without manual involvement. Motion does not require additional integrations and can be enabled within one business day for operators already live on the SOFTSWISS Casino Platform.
Suren Vardanyan, head of sales at SOFTSWISS Casino Platform, said: “Motion addresses a common operational constraint for operators – the dependency on technical resources for everyday CRM execution. By enabling teams to define and run player logic directly within the platform, it removes delays and manual steps. This allows CRM and retention teams to focus on strategy and player engagement, while supporting a shift toward more autonomous, where business teams can act faster and rely less on technical mediation.”
Operators across more than 130 casino projects are already using Motion to automate bonus mechanics, player tagging and segmentation workflows across retention and reactivation campaigns. Early results point to faster campaign execution and reduced reliance on back-office support, with teams reporting plans to expand automation across more player lifecycle scenarios.