SpinsFriends partners with NetRefer for its affiliate marketing platform
Slots-focused online casino brand SpinsFriends has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to power and manage its affiliate programme as the brand continues to grow across regulated European markets.
SpinsFriends is an online gaming brand focused on delivering a slots-focused gaming experience built around engaging gameplay and rewarding mechanics. Operated by BALTENT, the brand places a strong emphasis on free spins, ongoing promotions and a streamlined user journey, designed to attract and retain players through a dynamic and accessible experience.
SpinsFriends offers a wide selection of slot titles, alongside classic table games and live casino experiences, with its two brands, Spins and Aladins, contributing to a diverse and engaging gaming experience. This breadth of content allows SpinsFriends to cater to a variety of player preferences while maintaining a consistent and entertainment-focused gaming experience.
Operating within regulated markets, SpinsFriends follows established standards for compliance, transparency and responsible gaming. Compliance, transparency and responsible gaming therefore sit at the centre of the operator’s approach, reinforcing the standards that guide its continued growth.
Affiliate marketing plays a key role in supporting SpinsFriends’ growth strategy. By selecting NetRefer, the operator gains access to a platform designed to deliver performance clarity, reliable tracking and efficient partner management, enabling the team to monitor affiliate activity and optimise performance across its programme.
Through NetRefer’s Data Ingestion API, SpinsFriends benefits from seamless and structured data transfer, allowing for accurate tracking and real-time visibility across affiliate activity. This integration supports efficient data management while maintaining the flexibility required to scale operations as the programme grows.
Beyond these integrations, NetRefer’s broader ecosystem provides additional capabilities designed to support affiliate programme performance at scale. Solutions such as NetRefer’s BI Analytics solution, the Report Builder, enable advanced and customisable reporting, while NetRefer CoPilot AI enhances access to performance insights and operational knowledge through intelligent, data-driven assistance. Enhanced Tracking further strengthens visibility into traffic quality by combining Bot Detection and User Agent Details to provide deeper insight into user behaviour.
Artūrs Sarma, CEO and founder at BALTENT, said: “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”
Yuliia Borshch, NetRefer’s dedicated account manager for SpinsFriends, said: “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”