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Spotlight Sports Group announce new domestic football packages via Superfeed

| By Elena Carruthers

Spotlight Sports Group has launched new pre-play and in-play packages ahead of the new football season.

The new expert football content will be powered by Superfeed, Spotlight Sports Group’s world-leading content engine. Superfeed is designed to power on-site engagement by delivering impartial expert betting insight. The innovation is delivered via API or through an industry-leading widget integration. The widgets include event and odds integration which enable customers to bet via the front-end solution.

Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering pre-match football content on over 20,000 matches from every league across Europe. The analysis is written and delivered by the group’s data scientists and journalists who produce projections, insights and verdicts that sit alongside relevant markets to engage customers for longer. 

When the matches kick-off, Superfeed powers revolutionary live technology to provide real-time in-play tipping, reacting to on-field events and driven by historical data. Superfeed in-play covers 90 leagues in 70 languages and can be integrated via Spotlight Sports Group’s smart widgets. 

This season Spotlight Sports Group’s coverage is expanding to cover more teams and leagues than ever before. 

Discussing the new depth of football coverage, Spotlight Sports Group, Head of Digital, Will Fyler discussed how valuable it is to make more events matter across a sportsbook. 

‘Euro 2020 has been an amazing tournament and the appetite for football content has grown throughout. Heads are now turning to the return of the domestic season. Ahead of the big kick-off, we’ve expanded our football coverage to cover more games than ever before. We are utilising AI and our editorial experts to provide insights, projections and verdicts to engage your audience days before the match and all the way through to the final whistle.

Fyler continued: ‘Our research shows bettors are knowledgeable on 5% of events, however, our Superfeed engine can provide insight and analysis on the other 95% of football events on your sportsbook. The product makes more events matter to bettors and is second to none in the marketplace.’ 

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