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Spotlight Sports Group announces Asian media partnership with Sky City

| By Laura Gumbrell

Spotlight Sports Group is selected to build and manage specialist platforms for Sky City’s digital audiences.

Spotlight Sports Group, a world-leading technology, content and media company, has announced a significant new partnership with Sky City, a supplier and expert in the Asian igaming and esports market.

Choosing to work with Spotlight Sports Group, Sky City can now benefit from its unique ability to deliver turnkey technology, powered by proprietary data sets, AI and smart content modules. This allows Sky City to deploy multi-lingual media platforms to engage its audience with localised and in-depth expert sports content.

The partnership begins in Q2 of 2022 with the launch of two new media websites and respective apps. The first of these sites will focus on global horse and greyhound racing while the second site covers seven different sports in localised languages.

In 2021 Spotlight Sports Group expanded its global proposition by launching a joint venture with one of the largest media companies in the world Diario AS (AS.com). Spotlight Sports Group delivered a state-of-the-art affiliate responsive website with native Spanish language betting content.

Speaking about the deal, Spotlight Sports Groups, chief commercial officer, Sam Houlding said: ‘’Our leading blend of technology, media expertise and expert content in over 70 localised languages means we are in a unique position to instantly scale any publisher’s sports content offering. Strategically this is a significant B2B media partnership for us and broadens our global reach, with this agreement in Asia following our recent expansion to service Spanish speaking markets with our AS.com partnership and our continued growth in North America.’’