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Spotlight Sports group announces Winter Olympics content deal with Svenska Spel

| By Laura Gumbrell
Spotlight Sports Group will deliver a Swedish language interactive Winter Olympics microsite

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it will build, host and manage a Swedish language interactive Winter Olympics microsite for Svenska Spel.

The site will be filled with Spotlight Sports Group independent previews giving Svenska Spel “Oddset” customers betting odds combined with expert analysis in an easy to read and engaging format. The site is also the home to a full event guide and calendar linked to key betting markets keeping customers up to date with the day’s sporting events.

Delivering the project in Swedish, the agreement highlights the breadth of Spotlight Sports Group coverage, with native independent betting analysis covering all sports across the 16 days of action.

Svenska Spel is the official sponsor of the Swedish Winter Olympic team and will use the microsite as a destination for their players to keep up to date with the team’s efforts across the games.

Discussing the deal, Spotlight Sports Group account director, James Fitzpatrick said:

“We’re delighted to be bringing industry-leading Winter Olympics coverage to Svenska Spel customers. The depth of betting editorial means we can provide insight, analysis and betting angles throughout the games and bring customers beyond the odds. Delivering in Swedish, Svenska Spel can use the microsite to activate their sponsorship of the Swedish Winter Olympics team and create a content destination for their customers.’’

Echoing Fitzpatrick’s thoughts, Dan Korhonen, Svenska Spel head of sports betting product, mentioned how the localised breadth of coverage was important to the project, he said: “Working with Spotlight Sports Group is an exciting time for us and our customers. The Winter Olympics presents an opportunity to engage our customers across multiple events throughout two weeks of sports. The tech, insight and editorial from the Spotlight Sports Group team, delivered in our localised language will offer our customers an exciting user experience for such a big event.’’