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Spotlight Sports Group launches bespoke Euro 2020 content package

| By Guy Parsons
Content available in 70 languages to engage customers in multiple territories

Spotlight Sports Group has unveiled its bespoke Euro 2020 package in time for a summer of football across Europe. The content is based on short-form pre-match tipping that creates a distinctive betting experience specifically designed for European football’s showpiece event. Reaching a global audience, the content is available in 70 languages to engage customers in multiple territories. 

At the centre of the Euro 2020 package is an innovative wall chart. The interactive tournament guide, integrated with an odds feed, takes customers through the tournament and is reactive to results, giving bettors up-to-date betting information. The wall chart includes all the data you would expect from a pre-tournament preview with tipping from a range of Spotlight Sports Group editorial experts including head of sport content, Mark Langdon. 

Spotlight Sports Group has also developed specific betting focused data-led social media content for the package. Overall tournament statistics are displayed through bespoke data visualisations, while game-by-game statistical betting projections are graphically produced to engage audiences on every game.  

Finally, the recently launched Superfeed will cover every Euro 2020 game. The content engine delivers impartial expert betting insights, projections and verdicts across customers platforms for all group and knockout games to make more games matter. 

Speaking about the new package, Spotlight Sports Group head of digital Will Fyler said: “It’s a huge summer of sport and we’re delighted to bring our industry-leading content to all customers for Euro 2020. We’ve spoken to our partners and done some user testing on what tournament content should look and feel like and we’ve created bespoke packages suited to bookmakers’ needs. The social and editorial content, including our interactive wall chart, is industry-leading and designed specifically to give bettors that key information to take them beyond the odds.”

For more information on the content or to purchase a package visit https://www.spotlightsportsgroup.com/euro-2020/