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Strive Gaming announces new investment round to propel future US commercial growth ambitions

| By iGB Editorial Team
OpenBet leads round, positioning Strive as strategic US player account management partner for the global sports betting powerhouse.

Strive Gaming, a leading player account management (PAM) platform within the US betting and gaming industry, has raised a new investment round. OpenBet, a leading content, platform and service provider to the global betting industry, led the round.

OpenBet’s agreement with Strive Gaming complements its existing product architecture and is set to provide increased commercial opportunities for both organisations across North America, including in newly operating tribal markets. OpenBet already holds a strong position within the US, with several leading brands entrusting its technology, content and services to power their retail and digital offerings.  

The investment deepens the collaboration between both companies and brings their leading platforms to market as a fully-integrated solution. The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023. 

Strive Gaming was founded in 2021 by Damian Xuereb and Max Meltzer, who will continue to lead the company and operate independently. Strive Gaming’s PAM solution will retain its platform-agnostic nature while maintaining the deepest integration with OpenBet to drive future expansion opportunities.

Jordan Levin, CEO of OpenBet, said: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive Gaming’s PAM as a future-proofed solution for the US market, combined with OpenBet’s high standards, we can offer US operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”

Max Meltzer, CEO of Strive Gaming, said: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the US online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment in a move that will take us in a bold new direction while maintaining our independence. We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”

Within three years of its founding, Strive Gaming has emerged as one of the leading US PAM providers in terms of quantity of customers, with partners including Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond and Betsafe. 

Strive Gaming’s PAM offering has been specifically designed to address the requirements of US- facing operators. It offers speed to market in the complex regulatory environment and a competitive set of features and functionality, as well as integrations to a wide range of the world’s leading content providers. 

In addition to OpenBet, participants in the investment round included Knutsson Holdings AB, the former largest shareholder of casino content giant NetEnt before its acquisition by Evolution Gaming. Astralis Capital Management LP, a specialist gaming fund and a founder of one of Europe’s fastest growing casino operators, also joined the consortium alongside Betsson AB, the global gaming operator that was a seed investor in Strive Gaming’s exponential growth.