Superbet prolongs platform deal with Comtrade Gaming

This continuation agreement extends the longstanding collaboration between the two organisations.

The strategic partnership between Superbet and Comtrade Gaming centres on the integration of Superbet’s proprietary sportsbook with Comtrade Gaming’s cutting-edge iCore platform. This synergy serves as a cornerstone for Superbet’s primary market operations in Romania and Poland, solidifying its market-leading position in these regions.

“Superbet’s core values of passion, authenticity, determination, and unity align seamlessly with those of Comtrade Gaming, forming the bedrock of our successful partnership,” says Adam Shaw, chief revenue officer. “The sustained expansion of our operations stands as a testament to our exemplary collaboration. Collective commitment to customer satisfaction underscores the strategic significance of our partnership. We are dedicated to delivering unparalleled value and service to our players.”

Comtrade Gamings’s igaming platform – iCore – is designed to enhance operators’ businesses and deliver a top-notch player experience. Its adaptable approach ensures customisation to meet each operator’s specific needs, resulting in increased player lifetime values and reduced churn, ensuring lasting player engagement and enjoyment.

“At Comtrade Gaming, we are extremely pleased to continue our partnership with Superbet and look forward to continuing mutual growth,” says Steven Valentine, Comtrade Gaming’s chief cmmercial officer. “We have always been a business built on long-term partnerships, choosing to work with the most ambitious companies and helping them achieve their business objectives. Their enviable growth into the No.1 operator in Romania serves as a testament to our collective accomplishments and we take great pride in the role we have played.“