TESTA outlines ICE Barcelona activity and recent industry partnerships
TESTA, a global provider of crowdsourced QA and user experience testing for the iGaming industry, has confirmed its participation at ICE Barcelona 2026, where it will highlight the relevance of real-world testing in evolving regulatory environments, recent industry partnerships, and host a live onsite giveaway for attendees.
The company will exhibit at Stand 5C40 at the Clarion Gaming-organised event, engaging delegates and fellow exhibitors to talk about their QA and testing needs for iGaming (like benchmarking competitors, staying compliant in regulated markets, fixing broken funnels and monitoring game performance over time).
As part of the ICE programme, TESTA CEO Kyle Wiltshire will speak at the Entering New Markets workshop on 21 January 2026. His session, titled “Exits, bans, compliance and what players can still do anyway” will draw on crowdtesting case studies from regulatory hotspots including New York, the Philippines and India. The presentation will examine how players continue to access and interact with platforms despite regulatory restrictions, offering practical insights for operators, providers and regulators seeking greater visibility into real player behaviour beyond policy frameworks.
Alongside its conference activity, TESTA will host a live Banksy artwork giveaway at its stand during ICE Barcelona. The prize is an original, certified Banksy artwork. Attendees can enter by following TESTA on LinkedIn and registering at Stand 5C40 during the event, with the final draw taking place live on Day 3.
TESTA will also use ICE Barcelona to highlight outcomes from two key partnerships formed during 2025 with KZing and Stats Perform. The collaboration with KZing focused on validating full sportsbook journeys under real market conditions, delivering measurable benchmarks for localisation accuracy, platform stability and end-to-end user experience. Meanwhile, TESTA’s work with Stats Perform produced an independently verified Watch & Bet performance study across multiple sportsbooks, offering the industry objective benchmarks on streaming reliability, betting responsiveness and feature delivery.
“These partnerships reflect a growing demand for independent, market-accurate validation of player experiences,” said Kyle Wiltshire, CEO of TESTA. “Operators and suppliers increasingly need evidence of how their products perform in real conditions, not just controlled environments.”