ThrillTech’s innovative jackpot solution launches on the Tote
- ThrillTech integrates its ThrillPots jackpot solution for Tote customers
- The Tote adds opt-in jackpot functionality across its digital offering
- ThrillPots introduces player-funded jackpots alongside existing betting products
It adds a new dimension to the Tote’s digital betting experience, allowing players to opt into player-funded jackpots alongside their usual bets, with the chance of additional winnings without changing how they already engage in gaming.
ThrillPots sits as an optional software-as-a-service jackpot layer across betting and gaming environments, giving operators a way to offer pooled prizes without changing how their core products work. Players can opt in with a small additional stake. That feeds into a shared pool which builds over time and pays out when triggered.
For the Tote, this is another step in how its digital offering is developing, bringing new mechanics into a platform long shaped by its pool betting and racing heritage.
The addition of ThrillPots introduces a new engagement and monetisation layer for the Tote, giving players a straightforward way to add something extra to their bets through optional jackpot participation. The model links increased activity with pooled prize growth, creating incremental value tied directly to player participation.
ThrillTech is now live in more than 10 regulated jurisdictions, with further expansion under way. The company has also strengthened its senior team in recent months as it builds on a period of growth, with recent jackpot wins delivered through its technology, including a £1.7 million payout to a BetVictor customer, highlighting the scale of outcomes the model is capable of producing.
Ian Nicholls, head of gaming at the Tote, said: “The Tote has always been built around shared participation and that sense of a collective moment. What ThrillPots does sits comfortably alongside this, giving players another way to be part of something without changing how they already play. It feels like a natural extension of the gaming product – Big Games. Clear Rewards. Total Gaming Fun.”
Ben Bradtke, co-founder at ThrillTech, added: “Our focus with ThrillPots has always been on creating a flexible layer that operators can apply across their existing products. The integration with the Tote shows how that can be done in a way that supports both engagement and revenue, without requiring fundamental change to the underlying experience.”