TrueLabel announces strategic integration with Zenith

TrueLabel platform has announced a strategic partnership with Zenith, a leading global iGaming aggregator and ecosystem enabler. Through this collaboration, Zenith’s advanced aggregation technology is now fully integrated into the TrueLabel platform, unlocking a broader and more diverse portfolio of high-quality gaming content for operator partners.

Zenith’s flagship solution, OneAPI, provides seamless access to an extensive library of over 10,000 games from more than 150 leading global and local content providers, including slots, live casino and instant-win titles – all accessible through a single integration point.

Strengthening TrueLabel platform with scalable content solutions

The integration with Zenith enhances TrueLabel’s content offering, empowering operators to deliver a more engaging and varied gaming experience to their players. With Zenith’s proven aggregation infrastructure, operators benefit from:

• Fast and efficient integration via OneAPI, reducing time-to-market for new content
• Access to a vast and diversified game portfolio, including regionally relevant titles
• Scalable performance and reliability supported by Zenith’s optimised API ecosystem
• Operator-friendly commercial terms and flexible content strategies

“This partnership with Zenith marks an important step in expanding our aggregation capabilities,” said Alexandra, head of game management at TrueLabel. “By integrating OneAPI, we’re giving our partners greater content flexibility, faster onboarding and the ability to scale their offerings efficiently across multiple markets.”