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Trustly becomes an official global partner of West Ham United FC

| By Guy Parsons
Partnership comes as the UK’s adoption of Open Banking experiences tremendous growth

Trustly, a global leader in Online Banking Payments, is pleased to announce that it is now the Official Open Banking Partner of West Ham United, an iconic football team in the English Premier League.

Founded in 1895 as Thames Ironworks, West Ham United play their home games at the prestigious London Stadium and have a large fan base in the UK and worldwide. The club is having one of its best seasons in decades and is featured in the top 20 of Forbes’ Business of Soccer most valuable clubs list.

Open Banking is also seeing tremendous success in the UK, recently celebrating three years since the regulation went live in the UK. Open Banking is an initiative that enables Trustly to further enhance its unique account-to-account-based payment solution in the UK market, giving merchants the possibility to offer consumers a preferred way to pay. Over 2.5 million UK bank customers now connect their accounts to trusted third parties, up from 1 million in January 2020, according to data from the UK’s Open Banking Implementation Entity (OBIE).

Commenting on the announcement, Johan Nord, EMEA chief business officer, Trustly, said: “Trustly is delighted to partner with West Ham United, the iconic London club in the Premier League. This partnership comes as the UK’s adoption of Open Banking experiences tremendous growth. We’re overjoyed to combine the worlds of football and payment solutions, and we look forward to working closely with West Ham throughout this multi-year partnership.”

Nathan Thompson, commercial director, West Ham United, said: “At West Ham United, innovation is key to everything we do and we are thrilled to partner with Trustly, an organisation that is redefining the speed, simplicity and security of payments through its own products.”