Tech & innovation

UltraPlay powers up Mobius Interactive

New partnership already showing early signs of promise

Leading betting provider UltraPlay has announced a new partnership with Mobius Interactive Ltd, which will see the online gaming operator using UltraPlay’s platform and esports betting product.

Through its brand Mobius.Bet, the company is focused on one of the fastest-growing betting verticals: esports and its core audience of gamers. Mobius Interactive Ltd launched its online operations together with UltraPlay in the third quarter of 2020. Since then the site has experienced great interest from the esports betting community of players across the globe.   

Commenting on the partnership, Lynn Pearce, CEO at Mobius Interactive Ltd, said: “We are a team of gamers at heart, so when it came to deciding which esports igaming platform provider to partner with when launching our company, it was a no-brainer for us. We knew immediately that we wanted to partner with the multiple esports award-winning UltraPlay!

“In partnership with UltraPlay, we launched three diverse brands in three months, which must be a record within the igaming industry!

We have also had the most incredible support from their ever-patient and knowledgeable B2B, integrations and trading teams. In return they have learnt from our superb customer service team, all of whom have been in the gaming industry for many years.

I believe the strength of this partnership will stand us all in good stead going forward as we launch into new regions around the world.”

Mario Ovcharov, CEO at UltraPlay, said: “The Mobius Interactive team contains industry peers with many years of experience. Thus, being their first-choice igaming platform provider is great recognition for the entire team at UltraPlay. What’s even more exciting to us is their enthusiasm and commitment to the esports betting sector. In a short space of time they have become a strong part of our network of like-minded partners heavily involved in the world of esports. We strongly believe that together, we could further enhance the player experience in a very dynamic sector such as esports.”

Through UltraPlay’s platform and multi-awarded eSports betting product, Mobius will provide players with access to more than 34 esports games, as well as live and pre-match odds on a wide variety of tournaments daily.

The next level of entertainment is secured through the platform’s cutting-edge technology, a wide range of functionalities and mystery jackpots, as well as the massive choice of live events on all esports titles powered by UltraPlay. In addition, Mobius Interactive has an already established strategy for attracting and retaining a wide network of high net-worth gamers worldwide through its loyalty programmes, CRM and targeted gamification.

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