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Virginia Lottery shatters performance targets to achieve most successful ilottery launch

| By Guy Parsons

Strong growth means programme already represents about a fifth of Virginia Lottery’s total sales portfolio

NeoPollard Interactive LLC, North America’s leading provider of the most profitable ilottery programmes, has congratulated the Virginia Lottery on its unprecedented success following the launch of its ilottery programme on 1 July.

Virginia’s recent entry into a comprehensive ilottery offering now includes same-day, single-ticket draw game sales and a robust portfolio of game content including NPi’s industry-leading eInstant games. In fact, Virginia’s first month of ilottery results prove that it is the most successful ilottery launch in the US, tracking 140% ahead of other ilottery programmes recognised for industry-leading performance. The impressive trend continues as the lottery completed its first quarter with over $121.5m (£90m) in topline play, shattering its sales projections for the entire first year by 56%. By the end of the first quarter, ilottery quickly grew to represent 18% of the Virginia Lottery’s total sales portfolio.

“We are very happy with the initial results of our ilottery platform and the opportunity it provides to generate additional revenues for Virginia’s K-12 public schools,” said Virginia Lottery executive director Kevin Hall. “Our existing esubscriptions partnership with NPi provided a foundation to successfully launch the ilottery platform in just three months, and the addition of NPi’s top-performing eInstant games has enhanced our digital product.”

Virginia’s comprehensive ilottery platform makes it the sixth US lottery to venture into the online gaming space. The Virginia Lottery’s performance underscores the significance of the incremental revenues that the ilottery channel generates, while simultaneously demonstrating that internet sales are an essential component to protecting revenues that the lottery generates for K-12 public education.

“We could not be more excited for the tremendous success that the Virginia Lottery team is driving through its ilottery programme,” said Liz Siver, general manager, NeoPollard Interactive. “NPi is committed to delivering innovative ilottery technology and the industry’s best game content to allow lotteries to engage with players when and where they want to play. Topping all prior ilottery launches in the US is a commendable achievement and a testament to NPi’s vision. We are truly honoured to be a part of their extended team as we share in the Lottery’s commitment to support K-12 public education in the Commonwealth of Virginia.”