Deal will see both companies working together to provide players with the best localised content for the different regions in Africa
Virtual sports supplier Elbet has strengthened its presence in Africa through a new agreement with leading platform provider BtoBet. Having recently been acquired by Aspire Global, BtoBet boasts a vast footprint across the regulated African igaming industry, and is greatly viewed by operators as the igaming platform gateway for the local industry.
Elbet is seeking to couple BtoBet’s presence in Africa with its own strong presence in the continent in both the retail and online markets. Its flagship games, Lucky Colours and Virtual Football, are market-leading games in the region and have a loyal customer base. Through this broader partnership both companies will be able to work together to provide players with the best localised content for the different regions in Africa.
Commenting on the tie-up, Sabrina Soldà, BtoBet’s chief marketing officer, said: “Elbet have consummate knowledge of the African igaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements.”
Shivan Patel, Elbet’s head of global sales, said: “Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful partnership.”