Vyking partners with PartnerMatrix to power affiliate growth across its operator network
Through the partnership, Vyking’s operator network gains direct access to the PartnerMatrix Affiliate Platform from within the Vyking ecosystem, with no separate integration or third-party sign-up required. Operators can build, launch and scale their own affiliate programmes natively, with full visibility and control managed from a single back office.
PartnerMatrix is the first-ever complete iGaming affiliate ecosystem, combining affiliate tracking, campaign management and data intelligence in one system, to support their partners identify their best-performing affiliates, streamline commission payments and make faster, data-backed decisions about where to invest their marketing spend.
For Vyking’s operators, this means a shorter path to launching a fully functional affiliate programme, tighter control over affiliate performance and payouts and access to tools that have helped PartnerMatrix clients grow revenue significantly within months of launch.
Vyking CPO, Florian Klimpka said: “Operators need more than great content and infrastructure, they need the tools to grow their player base efficiently, and affiliate marketing remains one of the most effective channels for doing that.
“PartnerMatrix gives our operators a platform they can trust from day one, built specifically for iGaming and proven to drive results. It’s another example of how Vyking is focused on giving operators full control and flexibility to scale on their own terms.”
Commenting on the new partnership, Vahe Khalatyan, CEO of PartnerMatrix said: “At PartnerMatrix, we believe affiliate management should be more than software – it should be an ecosystem that helps operators make better decisions and grow with confidence.
“Partnering with Vyking allows us to bring that approach to a wider network of operators, combining powerful technology with the flexibility and visibility needed to build high-performing affiliate programmes from day one.”
This partnership gives Vyking operators a faster path to growth: proven affiliate technology, native to the platform, ready to launch on day one. It is another step in Vyking’s mission to help operators scale on their own terms.