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WA.Technology expands into Africa through joint venture with NE Group

| By iGB Editorial Team
WA.Technology and NE Group will use their new association to deliver exceptional, personalised platforms catered for new African ventures.

Africa offers enormous growth potential for operators. WA.Technology’s number one priority is ensuring excellence for its customers. NE Group’s extensive experience and knowledge of the African market will enable WA.Africa to provide localised omnichannel platforms that seamlessly integrate mobile, retail and online provision, all supplied by a specialist African market team.

The joint venture and the establishment of WA.Africa brings together WA.Technology’s ambition for global growth and NE Group’s proficiency in delivering advanced, lightweight frontend solutions explicitly tailored for the African market. By combining strengths, operators will benefit from Afrocentric solutions boosted by a customer-centric approach for their players.

NE Group, recognised for its first-class NE Sportsbook and NE Games verticals, provides a modular platform that blends sportsbook and casino experiences. This synergy enhances user engagement and retention, critical in the fast-evolving African igaming landscape.

Imran Bukhari, CEO of NE Group, expressed enthusiasm about the partnership, stating: “Synergy between both the companies is exceptional; we are thrilled to have created this true partnership with WA.Technology. Under Tim Scoffham’s leadership, their focus on global expansion, combined with our specialised sports betting platform and lightweight frontend solution for Africa, empowers sports betting operators to scale fast with confidence while delivering exceptional user experiences.”

Echoing similar sentiments, Tim Scoffham, CEO of WA.Technology, remarked: “This joint venture with NE Group, and the launch of WA.Africa, is a big step in our journey towards a high-profile African presence. The customer is always at the heart of everything we do. Interest from operators wanting to explore the broadening African market has grown significantly. As a company whose focus is always getting the best for our clients, NE Group’s seasoned local expertise in Africa, coupled with our full spectrum of igaming platform solutions, elevates the capabilities for premier player engagement and impactful experiences for clients’ customers in this rapidly evolving market.”