Michigan online casino set to enhance offering with branded content
White Hat Studios, the content division of major igaming platform supplier White Hat Gaming, has signed a content deal to supply online casino PlayEagle.com with its catalogue of branded titles in the state of Michigan, continuing the provider’s aggressive expansion in the US.
The deal will see White Hat Studios supply PlayEagle.com with market-leading European gaming content, including slots, jackpots and full house.
The online casino will benefit from premium branded titles with proven track records in mature European markets, including Ted, Deal or No Deal and Peaky Blinders, that have been optimised to appeal to a North American audience.
PlayEagle.com is operated by the Saginaw Chippewa Indian Tribe of Michigan, which also owns and operates Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel.
Daniel Lechner, VP sales & marketing of White Hat Studios, said: “The Michigan market has been incredibly strong since its launch over a year ago. This, combined with a strong catalogue of games, sets PlayEagle.com up nicely to continue taking their fair share of the state’s igaming market.
“We look forward to a long and mutually beneficial relationship as both our businesses continue to grow.”
CC Griffus, director of igaming and sports betting operations at Soaring Eagle Gaming added: “White Hat Studios’ content has proven extremely popular among players in Michigan, so we were adamant that its titles needed to be a significant part of our catalogue as we continue to grow our online offering.”
“We can’t wait to roll these games out and are very excited about where this partnership will go.”