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William Hill selects PandaScore as new esports betting supplier

| By Guy Parsons
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William Hill will use the provider’s powerful odds feed to offer players odds and markets across the likes of Dota2, League of Legends and Counter Strike: Global Offensive.

PandaScore, the leading esports data and odds provider, has entered into a breakthrough partnership with William Hill to help improve its esports betting product and proposition. 

Under the deal, William Hill will use PandaScore’s cutting-edge odds feed across popular video game titles Dota2 and League of Legends. Sporting Solutions, which united with PandaScore last year, will facilitate the distribution. 

William Hill will also roll out its odds feed product for Counter Strike: Global Offensive at a later stage. Based on player and community feedback, the operator will look to further expand its esports betting product with PandaScore over the coming months. 

PandaScore delivers real-time data and odds across all significant esports game titles, including League of Legends, Dota2, Counter Strike: Global Offensive, Call of Duty, Rocket League, Overwatch, FIFA, Valorant, King of Glory, Starcraft and many more. 

The company aims to provide operators such as William Hill with a one-stop shop for esports betting. Its products and services include a dedicated in-house trading team combined with AI, a broad offering of unique esports betting markets for both in-play and prematch, an esports bet builder tool, player props and market management automation. 

Dasha Kirilishina, senior sales manager at PandaScore, said: “We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed. 

“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.

“This is a great deal for PandaScore and it cements our position on the market as leading esports data odds provider.” 

Nick Maurice, global director of Sportsbook at William Hill, added: “We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences. 

“But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our esports betting customer experience to the next level.”