WSF Odds partners with Fortuna Entertainment Group

WSF Odds, a B2B supplier specialising in football player and team performance betting markets, has entered into a strategic partnership with Fortuna Entertainment Group (FEG), a betting and gaming operator active across Central and Eastern Europe.

Under the agreement, WSF Odds’ player props, team and match props and goalscorer markets will be integrated into Fortuna, FEG’s flagship sportsbook brand. The integration expands Fortuna’s football offering across both pre-match and in-play markets.

The partnership forms part of WSF Odds’ regional expansion strategy, with a focus on working alongside established sportsbook operators. By incorporating performance-based football markets, Fortuna can offer customers a broader range of betting options linked to on-pitch actions such as shots, passes, fouls, and cards.

Sam Hill, sales director at WSF Odds, commented: “Partnering with Fortuna Entertainment Group is an important step for us. Fortuna is a well-established sportsbook brand in Central and Eastern Europe, and this collaboration reflects the suitability of our performance betting products for high-volume, regulated operators.”

Dieter John, group CEO of Fortuna Entertainment Group, added: “Working with WSF Odds allows us to expand our performance-based football offering with a level of depth and accuracy that fits our commitment to quality and innovation. Their specialised approach and easy integration are a great addition to our sportsbook and our long-term product strategy.”

Through the agreement, Fortuna gains access to WSF Odds’ football performance markets across more than 70 competitions, supporting scalable deployment across multiple regulated markets.