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Xtremepush expands reach in Brazil through Senna Sport deal

| By iGB Editorial Team
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.

The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimisation and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalised messaging across web, email and SMS channels as it scales up in the growing Brazilian market.

Senna Sport currently operates three brands – Senna Sport, Pix Luck and Lider Bet – in Brazil and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.

Earlier this year, Xtremepush announced it was opening an office in São Paulo, headed up by country manager Álvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in LatAm and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.

Camargo, the country manager at Xtremepush, said: “We are looking forward to building a successful partnership with Senna Sport as it looks to optimise its processes following a period of major growth in Brazil.

“The market is a key target for Xtremepush and now we have boots on the ground in São Paulo, we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”

Guilherme Senna, CEO of Senna Sport, said: “We are really excited to partner with Xtremepush as we make the next move as a business.

“Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”

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