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Yggdrasil adds ReelPlay to rapidly growing YG Masters programme

| By Aaron Noy

Popular slots developer ReelPlay has joined Yggdrasil’s YG Masters programme, giving it access to the revolutionary GATI technology to accelerate value creation and global distribution.

Sydney-based ReelPlay is the latest addition to the expanding YG Masters programme which supports partner studios realise their global business strategies and expand in new markets by using Yggdrasil’s proven technology, including GATI.

GATI is a preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

All Yggdrasil partners integrated to GATI get access to widespread distribution via the Yggdrasil operator network and the YG franchise network. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

ReelPlay boast an extensive portfolio of high-quality slots content which will be offered to a new audience through the YG Masters programme. Included in the portfolio will be the Infinity Reels series of games, ReelPlay’s unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. Launch titles will include Atlantis Megaways and Giza Infinity Reels.

Stuart McCarthy, head of partner programmes at Yggdrasil, said: “I’m thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.

“At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come.”

David Johnson, CCO at ReelPlay, said: “We’re delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil’s GATI technology and anticipate a host of new operator partnerships able to enjoy ReelPlay games combined with Yggdrasil’s well-known CRM tools.