Yggdrasil launches first franchise partner in Africa via Intelligent Gaming
African retail betting expert to scale its online gaming offering via Yggdrasil’s unique franchise proposition.
South African platform provider Intelligent Gaming Limited (IGL) has become Yggdrasil’s latest franchise partner, marking the supplier’s debut on the African continent.
Following regulatory approval and a successful integration, Yggdrasil’s premium igaming content is now live with IGL and available to the company’s operator partners in South Africa via the innovative franchise solution.
The franchise solution provides IGL access to Yggdrasil’s modern technology stack, a catalogue of around 150 online games, and industry-leading promotional tools. Becoming a franchise partner will extend IGL’s reputation as a premium online provider of igaming content in its local African markets. IGL will be able to scale operations seamlessly via franchise and in turn provide its African partners and players with premium online games from Yggdrasil.
IGL is a leading aggregator of content in the South African gaming market and supplies digital content to a range of operators, all of which will now have access to Yggdrasil’s games.
Through the franchise solution, IGL will distribute Yggdrasil’s award-winning online casino suite as well as the third-party games from the YG Masters programme. The first IGL operator to offer Yggdrasil games is Supabets, a popular sports betting and casino brand with a vast retail and digital business in South Africa and other African countries.
Commenting on the announcement, Andrew Pegler, director of commercial operations at Yggdrasil, said: “This is a milestone achievement for Yggdrasil as we penetrate a massive market opportunity. We are very happy to have Intelligent Gaming as a franchisee.
“This deal provides them with everything that has been created by Yggdrasil in the past eight years and will enhance their growing business operations in Africa. They are an ambitious, experienced and well-connected supplier and see the huge potential of taking a franchise in their key markets. This deal demonstrates how Yggdrasil is becoming a leading worldwide publisher of online gaming content.”
Marc Plaxton-Harrison, co-founder and CEO at Intelligent Gaming, said: “Intelligent Gaming is extremely proud to be a franchise partner for Yggdrasil in South Africa and Africa. The games offered by Yggdrasil are of outstanding quality and will have a significant role to play in the market. I am extremely excited about this partnership.”