Yggdrasil partners with BoyleSports in major European deal

Yggdrasil, the leading publisher accelerating igaming innovation, has partnered with BoyleSports in a multi-territory distribution deal.

Through the partnership, Yggdrasil’s portfolio of leading slots will go live across both the UK and Ireland, including the popular Vikings series and Valley of the Gods. Titles featuring Yggdrasil’s array of popular Game Engagement Mechanics (GEMs), such as Raptor DoubleMax and Dragon Blox GigaBlox, will also be made available to the operator’s customers.

The agreement will see Yggdrasil further broaden its reach in mature European markets as it looks to consolidate its position as a pioneering slots provider in the industry.

BoyleSports has an established footprint across the UK and Ireland, being in business for more than 40 years and running both retail and online operations.

Yggdrasil is celebrating its tenth anniversary in 2023, a year that will see the company focus on further boosting its portfolio and geographical reach as part of its ambitious growth strategy. 

Andrew Pegler, chief commercial operations officer at Yggdrasil, said: “We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Steve Payne, gaming director at BoyleSports, said: “Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”