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Yggdrasil signs content supply deal with leading operator Betway

| By Guy Parsons
Agreement will see supplier’s diverse content provided to a significant number of players across several regulated markets, including the UK and Germany.

The supplier’s complete portfolio offering, including third-party games via the Masters programme, and those featuring the Game Engagement Mechanics (GEMs), will become available to the Super Group-owned Betway’s player community.

Betway is a major worldwide brand and is a sponsor of global sports organisations, including Premier League team West Ham United, as well as numerous sport and horse racing events.

Commenting on the news, Andrew Pegler, director of commercial operations at Yggdrasil, said: “Betway is a hugely recognisable brand and we’re delighted to partner with them across numerous regulated markets. Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers. We are in an exciting period of expanding our footprint with top-tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners growth ambitions in their key regulated markets.”

Paul Adkins, marketing and operations director at Betway, said: “Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.”