In his new role, Ives will be responsible for increasing brand awareness and sales predominantly in the North American market, while he will also work with a global sales team.
Ives will also support Continent 8’s efforts to expand into new sectors such as financial services and healthcare, as part of wider growth plans for the business.
He joins the provider from Rapid Scale, where he was cloud services consultant, and has also had spells with technology businesses such as Navisite and Softchoice.
“The last five or six years of my career have been devoted to helping customers cut through the noise of complex technology decisions that come with regulation, compliance and data security,” Ives said.
“This puts me in a strong position to help online gambling companies find the solutions that best meet their needs as the US market continues to grow.”
Continent 8’s managing director for the Americas, Nick Nally, added: “We connect, manage and secure a vital part of any online gambling operation whether for a European company looking to enter the US market or an American company making a play online for the first time via over 60 connected locations.
“In Chad we have someone with unrivalled understanding and experience who will undoubtedly be able to drive brand awareness and also help us enter new sectors and markets.”