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About company
- Gaming Types:
- Casino
- Esports
- Lottery
- Sports betting
- Regions:
- UK & Ireland
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver an average increase of 33% in customer lifetime value.
Powered by rich historical, real-time, and predictive customer data, AI-led multichannel journey orchestration, and credible multitouch attribution, Optiomove stands out in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs, excelling in execution and vision among Challengers.
Recognized as #1 for Marketing Journey Orchestration, Optimove tailors industry-specific solutions for leading brands like bet365, Betfred, BetMGM, Entain, and others ensuring personalized, effective marketing.