Elys completes acquisition of US Bookmaking

| By Robert Fletcher
Online gambling operator and supplier Elys Game Technology has completed its acquisition of Bookmakers Company, the Nevada-based sports betting services provider trading as US Bookmaking (USB).

Elys paid an initial $12.0m (£8.8m/€10.2m) up front to take ownership of USB, with this being split as 50% cash and 50% in 1,265,823 common shares. Certain earnouts could increase the overall value of the deal, which was initially stuck on July 7, to $41.8m by December 2025.

USB becomes a wholly owned subsidiary of Elys and will continue to operate as a wholly owned business, forming part of the Elys US-facing brand.

Elys said the deal provides it with an operational footprint in four states – New Mexico, Colorado, Michigan and North Dakota – with a further two regions to follow in the form of Washington D.C. and Iowa.

Operator Elys added that the acquisition represented a “fundamental strategic partnership” that completes an important pillar of its business plan to build out in the US and Canadian sports betting markets.

Read the full story on iGB North America.

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