Monteverdi, who will take on his new role from the start of January, has served as an independent strategic advisor to Elys since March and was also appointed as president of the business in September.
He replaces Michele Ciavarella, who will continue to serve as executive chairman of Elys.
Prior to joining Elys, Monteverdi was US president of Sportradar, where he led the strategic direction of the sports data and analytics provider, helping it secure partnerships with major US sports leagues such as the National Football League and National Basketball Association.
Between 2015 and 2018, Monteverdi served as senior vice president of global digital products for International Gaming Technology (IGT) playing a key role in the supplier’s acquisition by Gtech.
Prior to its purchase of IGT, Monteverdi held a number of senior roles at Gtech, including senior vice president of sales and trade marketing, president of the digital and sports betting unit and senior vice president of igaming and ilottery B2B products.
“Given the convergence of shifts in the US regulatory landscape and technological innovation, Elys is positioned to capitalise on emerging trends as sport betting evolves into new forms of entertainment at the intersection of media and gaming,” Monteverdi said.
“The company offers a differentiated omni-channel framework that provides a distinct competitive advantage in this market. I believe Elys has the potential to become a market leader and capture a significant share of the igaming and sports betting markets in Europe and the Americas.”
Ciavarella also welcomed the appointment, saying Monteverdi will help to drive organic revenue growth at Elys.
“Matteo brings over 20 years of industry experience, including an amazing track record in the betting, gaming and technology sectors. In the short time since joining the company, he has already demonstrated his leadership and continuous innovation,” Ciavarella said.
The new appointment comes after Elys, which rebranded from Newgioco Group earlier this month, recently published its financial results for the third quarter.
Turnover for the three months to 30 September increased 24.0% to $143.7m (£107.4m/€121.0m), with online growing into its dominant channel during the quarter.