As part of the multi-year agreement, the Eagles will become a shareholder of EEG, which is an online gaming operator as well as tournament provider.
EEG will operate bi-annual Madden NFL esports tournaments for the Eagles utilising Esports Gaming League (EGL), the platform it announced it had acquired in August.
“This innovative partnership with Esports Entertainment Group presents a wonderful opportunity for us to expand our reach in a growing market and create new experiences for Eagles fans,” said Catherine Carlson, senior vice president, revenue and strategy at Philadelphia Eagles.
“Esports Entertainment Group has always been a progressive leader in the esports space and has been ahead of the curve in terms of how its interactive platform brings together gaming enthusiasts from all around the world. We look forward to debuting a number of exciting projects through this partnership, including the launch of the highly anticipated Madden tournament series on the Esports Gaming League platform.”