Esports Entertainment to launch Finnish-facing ‘pay-and-play’ casino brand

| By Robert Fletcher
Esports Entertainment Group has announced plans to launch a new no-registration online casino brand in the Finnish gaming market.

Fiksukasino.com will operate as a ‘pay-and-play’ casino and offer players access to range of casino gaming options.

The pay and play format allows players to bypass the traditional registration processes and start playing games straight away. 

The brand will seek to build on the group’s Lucky Dino business, which is already established in Finland 

“We are very excited for Lucky Dino to be launching this new brand; bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals,” Esports Entertainment chief executive Grant Johnson said.

“This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”

The announcement comes after Esports Entertainment last month completed its acquisition of Gameday Group’s B2C business, operating as the Bethard sportsbook brand.

The group upped its revenue guidance to as much as $105m (£75.4m/€88.5m) following the completion of the deal for the Swedish business, which generated $31m in revenue in 2020.

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