The name change comes into effect from today (5 May) and will be accompanied by a new logo and rebranded website.
The provider said its new Ebet brand would emphasise its focus on delivering services to the millennial and generation Z wagering market, as well as its commitment to esports enthusiasts and sports and casino games fans.
“Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going,” Ebet chief executive Aaron Speach said. “This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millennial and Gen Z market.”
The rebrand follows a series of developments at the business including its filing for a patent in January for a new betting system, which will allow players to bet on price increases and decreases on groups of financial instruments.
In December, the provider also secured a British gaming licence via a deal signed alongside its acquisition of Aspire Global’s B2C assets. During the same month, Ebet purchased Aspire’s B2C division for $75.9m (£60.6m/€71.6m), taking control of Aspire’s B2C online content portfolio and sportsbook brands.
Other recent acquisitions include online sportsbook and casino brands Karamba, Hopa, Griffon Casino, BetTarget, Dansk777 and GenerationVIP, which allowed Ebet to gain over 1.25 million deposited customers in more than 15 countries.