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EEG and Hard Rock to host “one-of-a-kind” skill-based esports event in NJ

| By Daniel O'Boyle
Esports Entertainment Group (EEG) and the Hard Rock Hotel & Casino Atlantic City will together host the first officially sanctioned “esports skill-based wagering event” in the United States in January 2022.

Esports Entertainment Group brand LANDuel will host a 256-player, in-person Madden 22 tournament at the Hard Rock venue on 22 and 23 January 2022. With the businesses having received special approval from the New Jersey Division of Gaming Enforcement, participants in the tournament will be allowed to place bets on their own matches.

“We are extremely proud to offer a one-of-a-kind esports wagering experience in partnership with EEG,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “We are confident that this innovative and highly regulated partnership will prove to be a success, contributing to our market-leading gaming offerings.”

Aside from the tournament itself, the event will also include a number of PCs available for “side matches”, allowing those who are not part of the tournament to also play and wager on their own matches.

EEG received a licence to operate in New Jersey in May, its first US licence following the creation of its GMBL New Jersey subsidiary.

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