Entain’s Unikrn pens global esports deal with Blast

Under the deal, Unikrn will benefit from a presence across Blast’s event coverage and promotions including fan-led activations, social giveaways and broadcast integration.

The agreement will also include branding on the Blast Premier tournament series and the upcoming Blast.tv Paris Major. Blast events are broadcast in over 150 territories and in 25 different languages.

“Blast is an epicentre of action for esports fans around the world and has produced some of the most memorable moments in the history of competitive Counter-Strike play,” Entain esports managing director Justin Dellario said. 

“Unikrn is built for these moments, when fans are looking for the deepest and best possible experience as they root on their favourite players and teams. We are thrilled to be Blast’s partner, and to bring our world-class insights and betting opportunities to its millions of fans.”

Entain relaunched Unikrn in December last year after acquiring the brand in October. The site is live in Brazil and in Canadian provinces other than Ontario, with Entain planning to launch the brand in other regulated markets this year.