Entain relaunches Unirkn, aims to enter regulated markets

| By Daniel O'Boyle
Entain has relaunched esports betting brand Unikrn, which it acquired last year, with plans to expand further into regulated markets.

Currently, the site is live in Brazil and in Canadian provinces other than Ontario. Soon after the Entain deal was announced, Unikrn closed with a promise to return in 2022. 

“Over the past year, the passionate team at Entain has worked closely with us to create a safe, accessible, secure and compliant product that players can trust – even if they’ve never placed a bet before,” said Justin Dellario, CEO of Unikrn and managing director of esports at Entain. 

“The launch of Unikrn in both Brazil and Canada is the first step as we introduce a video games and esports betting platform that truly puts a new generation of players and their passions first.” 

As well as betting on esports and traditional sports, the site will offer casino games video game options in which players can “bet on their own skills”, as well as betting on virtual esports events with computer-generated results.

Going forward, Entain said that Unikrn will “continue plans to enter new, regulated markets around the globe in 2023 and into the future”.

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