GG.bet launches esports betting brand in UK through Rednines deal
Rednines acquired the right to use GG.bet’s brand in the country, expanding the operator’s international reach.
GG.bet already has a presence in Europe, South America and Asia. The operator is licensed by gaming regulators in the UK, Curacao and Malta.
Rednines previously operated in the UK under the Dr.Bet brand, offering online casino and sports betting products.
Dr.Bet will now automatically redirect users to the new GGbet.co.uk domain. All current customer accounts and active balances will be carried over to the new site.
Important step
GG.bet will offer UK customers the opportunity to bet on sports events, as well as esports. There are also casino and live casino offerings on the site.
Sergii Mishchenko, CEO of GG.bet’s UK operation, said the deal marks “an important step for the development of our company”.
He added: “The UK betting market is highly competitive. As a result, we decided to continue operating under a strong international brand that will allow us to stand out among other bookmakers.”
GG.bet offers bets on over 30 different esports disciplines, including CS:GO, Dota 2, League of Legends and Fortnite. The operator features 400 matches, each with up to 350 markets, every day.
Last year, the operator launched a “smart” personalised feed, offering customers the opportunity to tailor matches and bet types.
Worldwide growth
The franchise deal comes as the influence of esports continues to grow worldwide.
According to GG.bet, the UK esports betting market expanded by 47% over the past three years.
The operator wants to expand its presence in Europe, building on numerous tournament partnerships over the past two years. These included official deals covering PGL Stockholm and PGL Antwerp.
GG.bet also sponsors high-profile esports teams NAVI and Team Vitality.
In February, GG.bet extended a partnership with esports live data provider Bayes Esports.