As part of the extension, MGM Resorts and BetMGM will continue to work with NHL media channels, including BetMGM’s odds integration within the NHL Network’s Showcase Odds segment, and MGM Resorts sponsoring the NHL All-Star “First Timers” across NHL social platforms.
Evin Dobson, NHL’s vice-president in partnership marketing, said: “We are thrilled to renew our partnership with MGM Resorts and BetMGM. Our extension enables us to continue to work together on delivering innovative content programming to connect with our passionate fans.
“We look forward to continuing to grow our relationship with MGM Resorts and BetMGM and collaborate on new opportunities for fan engagement.”
Lance Evans, senior vice-president of MGM Resorts, continued: “Our partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favourite teams. Alongside BetMGM, we remain committed to helping the league grow its audience, while offering fans new and entertaining experiences.”
BetMGM, MGM Resorts and the NHL encourage responsible gaming activity as official partners of the American Gaming Association’s “Have a Game Plan” and “Bet Responsibly” campaigns. As part of this, they promote responsible sports wagering to new consumers as well as seasoned bettors.
“This collaboration allows BetMGM to deliver the best-in-class hockey product, including a wide-variety of NHL wagering options,” said Adam Greenblatt, BetMGM chief executive officer.
“We will continue to work with the league to reach new fans, as we expand into new markets.”