AXL Affiliates purchases Mvideoslots

AXL Affiliates has completed the acquisition of Mvideoslots for an undisclosed six-figure amount.

The deal covers all Mvideoslots.com assets, with AXL planning to integrate these under its own brand.

Mvideoslots operates as a casino affiliate company, while AXL is as an igaming affiliate firm that boasts a network of over 2,000 sports and gaming specialised websites.

“The acquisition of Mvideoslots is fully in line with AXL’s ambition to succeed in the online gambling affiliate business,” AVL chief executive Alex Munteanu said.

“This transaction will also enable AXL, its managers and its employees to benefit from Mvideoslots's experience in the online casino affiliate business.

“Finally, it will give AXL the necessary means to successfully accelerate its development.”

The deal comes after AXL in November acquired global advertising platform Astute Media for £22m (€24.8m/$30.5m).

Related article: AXL Affiliates acquires Astute Media for £22m