The funding will allow BetConnect to expand in the UK and internationally, pursuing its 12-month technology growth plan.
The investors include Tom Waterhouse, chief information officer of Waterhouse VC, former Fox Bet board advisor and Grand Parade founder Andy Clerkson, and former Fox Bet CEO Robin Chhabra.
Chhabra has also been appointed as BetConnect’s strategic business advisor.
“BetConnect has a genuinely innovative product that has been stress-tested in the UK’s ultra-competitive marketplace,” said Chhabra.
“Dan and his team offer a transformative vision and a super-agile platform which, combined with their ability to execute, sets BetConnect up for international expansion.”
The final new investor for the round is the Tim Heath-fronted venture capital Yolo Investments.
Candy Ventures, which supports each funding round, will also be reinvesting.
“BetConnect’s growth over the last three years has been incredible and to have secured investment from such prominent industry leaders will accelerate this growth to the next level,” said Daniel Schreiber, founder of BetConnect.
“The BetConnect platform already offers players the ability to choose from best odds from all major bookies. But this funding gives us the opportunity to develop new products and services to complement the core offering, keeping them all accessible and intuitive to the evolving demands of the end user.”