Better Collective has finalised the acquisition of Hebiva Beteiligungen, the owner of affiliate SportFreunde Informationsdienste.
Terms of the deal were not disclosed, but it was confirmed that the acquisition covers SportFreunde’s complete website portfolio, including wettfreunde.net, sportwettentest.net, and fussballportal.de.
Better Collective provides betting tips and bookmaker information, and is also a builder of online gaming communities.
The company said the acquisition marks a “key step” in its M&A strategy, adding that it will support its efforts to make a “major impact” on the online gambling sector.
Jesper Søgaard, founder and chief executive of Better Collective, said: “We are moving full steam ahead with our M&A strategy, and we are proud to announce that SportFreunde is joining us; this step reinforces our position as a leading affiliate in the industry.
“What the team at SportFreunde has achieved with their approach to creating in-depth content is greatly appreciated by the German-speaking community, and we are looking forward to extending this approach to our other platforms to appeal to even more users.”
Heinz Patzelt, managing director of SportFreunde, said: “We are incredibly proud of what we have achieved at SportFreunde, and are very pleased that Better Collective recognises the quality of our work.
“We are excited to be joining the Better Collective family, and look forward to expanding SportFreunde and Better Collective’s reach by integrating our content to Better Collective’s well established global platform.”