Bettingmetrics targets recruitment drive

Bettingmetrics has targeted a marketing and recruitment drive to generate growth after closing its second investment round.

The Panorama Partners-owned bet-tracking and punter analysis platform, which was founded in 2016 and won last year’s prestigious London Accelerator programme for start-ups, again saw venture capital firm RLC Ventures lead the funding.

Currently experiencing approximately 10% monthly growth on its user data base, Bettingmetrics is now looking to use its cash injection to fund further advertising and the recruitment of technical staff that can realise the founder’s dreams of creating a “unique” platform that hosts punter analytics, news, historical data and a comprehensive odds comparison service.

“We will use the capital to further development the product on the technical aspect,” co-founder Martin Grozev (pictured) told iGamingBusiness.com. “However, most of the funds will be used to attract exceptional marketing specialist so we can increase the traffic and consequently sales.

“We have business targets and technical targets for the next 12 months. As a summary of our targets I would say that we want to at least triple our staff headcount. We also want to focus on our odds checker – where our ultimate goal is to excel in in-play events and odds updates.”

Panorama Partners did not say how much had been raised in the investment round. During last November’s first stage, RLC Ventures founder Reece Chowdhry joined Bettingmetrics as a board advisor.

Chowdhry said in a statement: “Bettingmetrics has built a world-class analytics and odds-checking platform. The team have demonstrated brilliant traction, growing their user base by 10% per month and achieving solid growth in recurring revenue.

“We are excited to back the excellent team in this next stage of growth and product development.”