Catena Media acquires AskGamblers.com
Online lead generation company Catena Media has acquired affiliate website AskGamblers.com in a deal worth €15 million ($17.1 million).
The agreement represents Catena’s largest transaction in its history and is the company’s third strategic acquisition of the year.
A sum of €3 million will be paid on completion of the transaction, a further €8.25 million will be paid when all assets have been transferred to Catena, and €3.75 million is due six months after the acquisition has been completed.
AskGamblers operates a web portal that features player reviews and rankings of online casinos, as well as offering players the opportunity of trying online casino-related disputes via the portal and helping them regain money.
Based in Serbia, AskGamblers currently employs 30 people, all of whom will be offered continued employment by Catena.
“Catena Media has grown into one of the most interesting actors in our industry and it feels particularly exciting that AskGamblers will now enter the next phase together with them,” AskGamblers.com founder Igor Salindrija said.
Robert Andersson, chief executive of Catena, added: “AskGamblers is an extremely important site for casino operators and, through its stringent requirements for certified casinos, contributes to creating a better iGaming industry.
“The transaction is the largest in Catena Media’s history and in line with our strategy of growth through acquisitions in a fragmented market.
“In parallel, we are strengthening our team with a number of highly skilled individuals and this transaction provides us with the opportunity to build the office in Serbia into an extremely cost-efficient development centre for Catena Media.”
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