EGBA members collective gaming revenue up 34% in 2025, RTP drops as margin grows

Members of the European Gaming and Betting Association (EGBA) accounted for approximately 30% of European online gross gaming revenue (GGR) in 2025, the association reported in its 2026 Annual Activity Report 2026.

The annual report presented an overview of regulatory developments and aggregated market data from its members throughout 2025. 

Members include Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies and Tipico as of this year.

EGBA members collectively held 401 online licences across 22 jurisdictions, marking a 25% increase from 321 licences in 2024.

EGBA members’ aggregated data highlighted substantial growth in 2025. A total combined online GGR of €18 billion ($20.6 billion) was up 34% on the previous year, while €275.3 billion in stakes were placed – a 28% rise year-on-year..

Casino games accounted for 48% of GGR, sports betting 46%, poker 3% and other categories (including bingo, virtual betting, esports and event betting) 3%. Pre-match betting comprised 63% of sports GGR, with in-play betting at 37%.

Customer winnings also increased across the membership, by 27% compared to 2024, to €257.3 billion.

RTP rate drops as operating margins increase

Notably, the return to player rate (RTP) has dropped consecutively since 2021. In 2025 it was 93.4%, down from 93.7% the previous year. As a result, operating margin for operators increased slightly to 6.6%, up from 6.3% in 2024.

Lowering RTP has been a tactic taken by operators to mitigate increased costs around gambling tax increases, and other measures that can impact their margins like deposit and stake limits.

Many in the sector have argued that lowering RTP is a misstep and can result in lower lifetime value from players.

According to the association’s report, the number of active customer accounts increased 13% in 2025, to 43.8 million. This marked a 47% increase from 2021, where active accounts sat at 29.8 million.

The group said growth reflected both the EGBA’s expanded membership and organic growth across members.

In terms of the vertical mix across members, iGaming and betting came in largely equal, with online casino sitting slightly higher at 48% against betting’s 46%. Poker and “other” accounted for 3% each.

The EGBA said sports betting recorded the strongest year-on-year growth in GGR, rising 49% to €8.2 billion, while casino grew 23% to €8.6 billion.

Sustainability 

Also covered in the report was the association’s sustainability efforts throughout the year. In collaboration with the European Advertising Standards Alliance (EASA), the EGBA launched a Responsible Influencer Marketing Pledge in October 2025.

The pledge encouraged members to implement stricter age-gating, transparent paid partnership disclosures and limitations on content appealing to minors, backed by independent monitoring and content takedown mechanisms.

The fifth annual European Safer Gambling Week (17-23 November 2025) saw significant growth, attracting 221 partners across 24 countries, which was a 14% increase from 2024. 

Notably, safer gambling messages were introduced for the first time during live televised football matches in Bulgaria, Germany, Greece and Italy. The EGBA also launched a dedicated resource website – safergambling.eu – offering country-specific helpline details and self-exclusion tools.