Football and MMA drive OR lottery betting growth in June
The Oregon Lottery’s SBTech-powered sportsbook app Score Board has seen revenue and handle growth continue into June, thanks again to the strong performance of football, mixed martial arts and table tennis.
Total turnover for the offering was up 8.2% month-over-month to $7.9m (£6.0m/€6.7m), with table tennis once again the most popular sport. While table tennis failed to match its $3.8m handle from May, its June total of $2.8m of stakes was again the largest across all sports.
Football, in a month when European leagues such as the English Premier League, Italy’s Serie A and Spain’s La Liga resumed, saw handle almost double month-on-month, rising 93.8% to $1.9m.
Mixed martial arts (MMA), on the other hand, saw its handle remain flat compared to May, at $1.0m.
After player winnings, revenue for the month came to $777,903, a 30.1% improvement on the prior month, and suggesting a margin of 9.82%. Football was the main source of revenue, accounting for $239,360 of the total, followed by MMA on $205,695. Table tennis, despite its higher handle, came in third with revenue of $178,579.
Over the month 7,782 unique active players placed 258,565 bets, at an average value of $30.64, with 674 new registrations in June.
Read the full story on iGB North America.