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GAN reveals KPI growth in fourth quarter

| By iGB Editorial Team
GAN has reported growth across a number of key performance indicators (KPIs) in the fourth quarter of 2017

GAN has reported growth across a number of key performance indicators (KPIs) in the fourth quarter of 2017.

The company was able to surpass three million active player days for the first time in its history during the three-month period, with the 3.06 million up by 2.3% on 2.99 million in Q3.

In addition, average revenue per active player day (ARPDAU) returned to growth with an amount of $6.68 (€5.28), up 5.1% on the third quarter.

The increase in ARPDAU comes after two consecutive quarters of loss, with GAN having not reported quarter-on-quarter growth for this KPI since Q1 of this year.

Dermot Smurfit, chief executive of GAN, said: “Our sixth successive quarter of growth continues to demonstrate the sustained progress GAN has made in developing our market position.

“In the US, we are focusing on real-money regulated gaming in New Jersey and Simulated Gaming for clients coast-to-coast across America.

“This is supported by substantial organic growth in Italy, one of Europe’s largest regulated markets for internet gambling.”

Related article: GAN pens distribution deal with 1X2 NETWORK

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