GIG agrees record affiliate acquisition
Gaming Innovation Group (GIG) and its subsidiary Innovation Labs have agreed a deal to acquire affiliate website Casinotopsonline.com for €11.5 million ($12.2 million).
The agreement represents Innovation Labs’ largest acquisition to date, with the company stating that it will “significantly strengthen” its position in Europe.
The acquisition includes the website Casinotopsonline.com and all related assets, with all products to be integrated into Innovation Labs’ own proprietary systems.
GIG estimates that Casinotopsonline.com will increase annual referred first-time-depositors by approximately 25,000.
Robin Reed, chief executive of GIG, said: “The aim of GIG is to build the largest distribution network in iGaming for our clients and suppliers, and as such creating an eco-system for iGaming.
“This acquisition is our largest in the affiliate space to date and will significantly increase our traffic-driving capability.
“More so, it was done facing stiff competition, at an attractive multiple of four on current revenue run-rate, excluding potential cost and revenue synergies.”
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