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Italy’s igaming revenue dominated by casino and slots in December

| By Elaine Manoj
Italy's igaming revenue continued its slow decline, even with casino and slots experiencing a big increase at the end of 2022.

Italy’s igaming revenue experienced a subtle decline, with December’s revenue of €315.8m showing a 2% decrease compared to the previous month. Despite this, there was a 1.2% increase year-on-year, indicating a stable increase in the industry.

Both retail sports betting and online sports were reflected in this decline, but the remaining products picked up from the previous month.

The stand out of the sectors was casino & slots, which witnessed an impressive 17% increase by reaching €206.1m revenue in December, compared to its €176.1m revenue in November.

In terms of market share, casino & slots dominated with the largest increase in market share, and online sports betting lost almost a third of its market share from November. Meanwhile, Lottomatica/Goldbet maintained its position as the leader in the online casino industry with a 12.4% market share, while there were no significant changes in the market share of other online casinos.

Online sports betting experienced a decline in market share, leaving it with a 27.4% market share in the igaming industry. Despite this, the market shares within the industry remained relatively stable, with the majority staying in the same position. Bet365 has faced some challenges in the past few months, but they have been slowly picking up its performance and have peaked this month at 13.1% market share.

In terms of Italy’s online and retail sports betting, Lottomatica/Goldbet continued to lead the industry with a 22.1% market share. Betaland, on the other hand, dropped to the bottom with a mere 0.9% market share, pushing Multigioco up to ninth position with a 1% market share. Despite the ups and downs, the Italian igaming industry continues to thrive and looks set to achieve a significant increase in the coming years.

PokerStars remains the leader of the online poker tournaments market with a 42.87% market share, even with its 4.7% decrease. E-Play 24 had no significant movements, allowing it to be overtaken by Snai and Lottomatica, leaving E-Play 24 with the smallest market share.

Lottomatica had the greatest increase in market share, placing it just behind Snai with a 9.14% market share. From this, it is evident that Lottamatic/Goldbet is on the rise in the Poker tournament industry as well as leading the sports betting market.

The full infographic of charts is available below, including all previous results.

Ficom Leisure is a leading European corporate advisory firm specialising in all segments of the betting and gaming sector.

Ficom Leisure also provides exclusive monthly estimates on the Spanish online market in the Spain iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides monthly estimates on several US states, including New Jersey in the New Jersey iGaming Dashboard, Pennsylvania in the Pennsylvania iGaming Dashboard and Iowa in the Iowa iGaming Dashboard.

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