Sky Betting & Gaming’s CoLab programme has committed to its first investment.
According to Insider Media, CoLab, a global initiative that supports start-up firms around the world, has opted to invest in an in-house project being run by the Sky Betting & Gaming team in Yorkshire, England.
The project is based around a new product that, if successful, could help the firm retain customers.
Craig Johnson, head of architecture and delivery for enterprise services, at Sky Betting & Gaming, is heading up the project with principle product manager, Andy Evans.“
CoLab rewards the smart thinking within the company with a structured set of support,” Johnson said.
“It’s a really empowering process as a lot of the best ideas sit within our teams so CoLab will be particularly satisfying when these ideas come to fruition.”
Tom Murgatroyd, head of product and CoLab Programme lead, added: “Sky Betting & Gaming is one of the fastest growing tech giants in the North because people join us knowing their best ideas are valued and supported to make a real impact on what we do.
“#RequestABet has already disrupted the online betting industry with personalised social betting; CoLab should help us continue to build on those kinds of breakthroughs.”
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